Product Management

The keys to successful product management with our dynamic course. Dive into strategic planning, design, and execution, and emerge ready to drive innovation and growth in any organization. Elevate your career with our comprehensive Product Management course and become a leader in shaping the products of tomorrow.

What's included in the Program?

  1. Getting to know you.
  2. Your personal assessment.
  3. Principles of Product management.
  4. Building Empathy.
  5. Articulate the problems.
  6. Building and shipping the solution.
  7. Measuring the impact- Product metrics.
  8. Building your product.
  9. DigSkillz race and demo day.
  10. Mock interviews and resume prep.
4.5 Months (block your seat now with 5000 only)
Online
₹59,999/-
Apply Now

What is Product Management?

Product management is a multifaceted discipline that involves overseeing the development, launch, and ongoing improvement of a product or service throughout its lifecycle. Product managers are responsible for defining the product vision, understanding customer needs, and prioritizing features and enhancements. They collaborate with cross-functional teams such as engineering, design, marketing, and sales to ensure that the product meets business goals and delivers value to customers. Product management also involves market research, competitive analysis, and data-driven decision-making to guide product strategy and development. Overall, product management plays a crucial role in bringing successful products to market and driving business growth.

Why should you get into Product Management?

Getting into product management can be advantageous for individuals who possess a diverse skill set and a passion for innovation. Here are some qualities and attributes that can make someone well-suited for a career in product management: 1. Strategic Thinking 2. Communication Skills 3. Analytical Skills 4. Customer Focus 5. Leadership Abilities 6. Adaptability 7. Problem-Solving Skills

Week 1

Getting to know you

  1. This week, you will get to meet all the Course Instructors and get a chance to do a 1:1 interaction.
  2. Then we will divide the cohort into 5 teams of 10 people each, with one mentor leading them.
  3. We will onboard you to our - Discord channels we will be using for communication, - Disco (our official LMS partner for the cohort) - where all the resources, recordings, and assignments would be shared. - Figma, Miro, Notion, Mixpanel, Hotjar.
  4. We will make you meet the alums so you can visualize their journey and see that someone has already taken that journey. Now, they will help you in your journey.

Week 2

Your Personal Assessment

  1. We will share with you a questionnaire that will contain only 3 product-related questions.
  2. Make personal assessment → give strengths, and pick the type of companies from Day 1 - Fundamentals of design and tech - Mock interviews → from day 1 (peer to peer)
  3. The questionnaire aims to identify your product skills and where they could be improved.
  4. This helps us design the course and personalize it according to your weaknesses along with the course.
  5. You will receive a personal assessment report indicating your top skills and the areas you need to improve on with feedback.

Week 3

Principles of Product Management

  1. This week is what distinguishes Unlearn Product from any other courses out there
  2. We want you to understand the Fundamental Principles and the real problems behind their problems. Return to the **first principles to understand the problem before solving it. We help you inculcate this thought process this week.
  3. To give you an example - Suppose you were a Product Manager at Uber, and you were asked to solve the problem of cancellations by the driver.
  4. If you would solve this problem by penalizing the drivers for canceling or you have other ideas even before you read the whole problem, we would teach you how to av*oid these instincts* and focus on the atomic problem.
  5. Why is the driver canceling the ride? You talk to some drivers and figure out that the passenger is not paying cash.
  6. Now your question should be why the drivers want cash, and then you figure out that because the card payments take two days to settle, and they need some cash to fill the gas in their vehicle.
  7. So now your whole solution should change, as you have found the root of the problem. You will be solving the - Why does card payment take 2 days to settle for the driver rather than canceling rides by the driver?
  8. Writing, how to make convincing arguments

Week 4

Building Empathy

  1. Building Empathy
  2. User Personas
  3. User Research
  4. How to take user interviews
  5. Understand customers

By Week 4 end, you'll have amazing clarity on what problems to fix, identify user personas, and gather insights from interviews.

Week 5

Articulate the problems

  1. How to identify user personas based on the problem.
  2. How to map user journeys and flows.
  3. You'll learn how to use Fig-jam, Miro, and other prototyping tools
  4. By the end of this week, you shall have great insights into identifying the root cause of the product problem and how you can depict that using personas, flows, and journeys.

After Week 5, you will be able to do user research and discovery.

Week 6

Building and Shipping the solution

  1. Once you have the solution, the next step is to get it out. -Tech
  2. Backlog grooming - after you write stories, how can you start working on them?
  3. Should you build an MVP or test it first? Will a full rollout be the ideal solution for you to get to know all of it this week?
  4. How to prioritize from a list of features? What principles can you use to decide?
  5. How to communicate with the developers and designers? Plan the sprint?
  6. How to write User Stories, EPICs, and PRDs.
  7. You will also get to use and train yourself on Trello, JIRA, etc.

After Week 6, you will be able to write user stories, EPICs, and PRDs, have a keen sense of prioritizing, and learn to use JIRA, Trello, etc.

Week 7

Measuring the impact - Product Metrics

  1. What happens after you have shipped your MVP or the feature? This module explores the post-launch phase.
  2. Do you sit around and chill, move on to the next feature? NO.
  3. Do you track the metrics of the feature you have shipped?, -Has it even solved the problem?, -How do you define the correct metrics?, -What happens if the metrics suggest that the feature is not working correctly?
  4. You will use and learn about Mixpanel, Google Analytics, and Hotjar this week.

After Week 7, you will be able to define the right metrics for the problem, track it, and investigate further.

Week 8 & 9

Building your Product

  1. This will be the most exciting time for you as you build your Product Portfolio with a team of 5-6 people and your team mentor.
  2. Your team will choose real product ideas from our shared problems of more than 10-15 products.
  3. This is when you put all that you have learned into practice by building and showing how you would identify a problem, think about the solution, get it shipped, and measure if the problem was solved.
  4. Put into use whatever you learned so far - from the Principles of Product and user Research to measuring if your product is solving user's problems.

In two weeks, put in all you have and reach the top 3 teams, and you will be shortlisted to present your portfolio on Demo Day.

Week 10

Dig skillz Race and Demo Day

  1. 3 days in a sci-fi market | Where Magic Happens Retreat Vibe, Serious Goals -Imagine being in a sci-fi market that's designed to be a productivity paradise. You get to go there for 3 days with your teammates. This isn't a vacation; it's a mission to turn your project into something amazing. Resource Pool -We've stocked up on all the high-end tech you could need. Whether it's the latest software or just a whiteboard, you've got it. Your environment is set up to help you build, test, and refine efficiently.
  2. Focused Teamwork - It's you, your team, and a tranquil setting. No distractions. Just hardcore focus to fine-tune your project to perfection. Everyone's energy is aligned to one goal: making your product shine.
  3. Expert Guidance -You're not alone; we have mentors stopping by, offering insights and help. They've been there, done that, and now they're here to help you do it, too.
  4. Real-world Simulation - This Sprint mimics what it's like to be in an intense product development phase in a real company. It's a trial by fire, teaching you lessons that classrooms and webinars through real-life examples
  5. The Grand DEMO DAY - After you have built your Product, the next phase is to show it to the world. - On Demo Day, we would have product experts from leading companies like Amazon, Acciojob, Meesho, Flipkart, and others who will join in as juries and pick the top 1. - This is a great time to network and get why these leaders should hire you at their companies.

Week 11

Mock Interviews and Resume Prep

  1. In the final week, we will conduct three mock interviews with you conducted by Product Managers who hire at their companies.
  2. The idea is to conduct one Mock interview every two days and share feedback with you, do it again, and do it again.
  3. We want to prepare you for the real world, and sweat during practice is much sweeter than blood in the war.
  4. An exclusive BootCamp will be conducted on how to cold-email founders with your Product Portfolio to get them to bet on you and help you transition. Many of our Alumni, who are now leading Products for various companies, started their journey with a cold email, also me.
  5. Before you Certified, you will have your Unlearn Product Resume - Listing all the assignments you have done, your graduation projects, our evaluation and remarks.
  6. Tailored resume fit for a Product Management job.

After you are Certified, you have your proof of work and CV, which is ready to make an impact in the recruiter's eyes.

Testimonials

Vineet Kumar

"After struggling to secure a good job in the market, I stumbled upon the Dig Skillz BD Placement Program. It turned out to be a game-changer for me. Highly recommended."

Shubham

"From working on a low salary to now earning 8 LPA and more, my journey with Dig Skillz has been nothing short of fabulous. Grateful for the opportunities they provided."

Sumit Bhati

"The services and teaching pedagogy at Dig Skillz are unparalleled in the market. Thanks to them, I found a good job, and what's even better—it's remote!"

Apply Now
For₹59,999/-

Before you Ask

You will get certificate for this program.
Product Management certificate